Me: Yep, you heard me right. There’s only one.
You: No, that can’t be right. Business is way more complicated than that.
Me: Nope. Only one.
You: NO THERE”S NOT.
Me: YES! YES! YES!
You: Well, spit it out already!
Me: Ok, here it is. It’s not groundbreaking. More just common sense in my opinion(or is that rare sense??) Be ALLIES. That’s it.
You: Pfffft. Prove it.
Ok here goes:
Becoming allies (colleague, friend, helper, partner ect..) takes the CONTROL factor out of the relationship. Nobody likes to be told what to do. They appreciate being asked. This goes both ways. Bloggers should actually LIKE the brand they are considering working with. REALLY?! Yes, there’s nothing worse than seeing a blogger write about something they don’t really like. It’s almost painful. You wouldn’t be friends with someone you didn’t like, neither should blogs try to partner with brands they aren’t fond of.
On the other hand, brands need to take some time to relate to the bloggers as well. Bloggers share information about your product, service or site. Brands can do many things to reciprocate this action. Send a thank you email. Share a post (besides the one written about you) from the blogger’s site. Maybe even form a closer partnership where you work with that same blogger a couple times a year. One hit wonders are OK, but relationships are what makes me want to hug you! And EVERYONE likes hugs!
Maybe you even consider other ways of working together whether it be during an event or other forms of advertising with bloggers. Take some time to have a conference call to chat about what you want to do for your business. It doesn’t have to be long, but its amazing what happens when a TEAM mentality is approached.
Blogs aren’t going away anytime soon and partnering with them may be the boost your business needs. Be friends not frenemies. That.is.all.
Here are some great resources that showcase the power of blogs (I highlighted mom blogs because I am one):
And don’t forget these very important issues when it comes to where to draw the line:
Who is your favorite ally when it comes to brands?? Are there several bloggers out there that you trust? Can brands and bloggers really be “friends”?