Social Media is defined as Websites and applications used for social networking. Networking, huh? If you think its just for kids or that your customers are not taking it seriously, then you are wrong. One important thing to remember is that there is no ONE way to do social media but it is IMPORTANT to be out there. Each day I am bombarded by so-called social media gurus and evangelists who tell me to do this or do that and I honestly, I am fed up with that. Here are a few fabulous tips from some social media smarties concerning social media strategy:
- It has to be comfortable for you. If you don’t feel comfortable with what is out there then it will not be successful.
- Feel free to delete any comments that don’t fit the tone of your brand. Personal attacks don’t add value. Of course, a different point of view may add something you didn’t foresee.
- Positivity and kindness can attract just as many people as shock and negativity, if not more. I’m sure you have heard of the old saying, “You catch more flies with honey than vinegar.”
- It’s not about the number of fans and followers you have, its the engagement you receive on a daily basis. Yep, I said DAILY.
- Never assume anything about anyone. In several situations, especially in the beginning, I was quick to draw conclusions from a first impression. That way of thinking came back to bite me way too many times. Give the relationship TIME to develop.
- Be involved in as many or as few different platforms that you can manage. There is no one right place to be, it really depends upon your goals and audience.
- Diversify your circles. You don’t eat bananas everyday for every meal, your social media diet should also include a variety.
Social Media has added so much awesomeness and realness to my personal and professional life, I cannot see a day when I wouldn’t be involved. You can spend as much or as little time as you choose and never be afraid to ask for help. Should you pay for social media help? Depending on the situation, it may be necessary to pay someone for their expertise but if there first question isn’t, “what are your goals” then run and keep up the search for someone who understands social media is different for everyone, it really shouldn’t cost you an arm and a leg, and it should be centered on engagement and not the most followers or fans.
What is your favorite social media tip? What mistakes have you made regarding social media? Would you pay someone for social media assistance? Thanks for stopping by Domestic Executive Online!!
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